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Shooting RAW

Part 1: Twin Flames

Luiz Ramalho
Sep 2, 2021
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Over the last month and a half I took a particular interest in NFT photography.

Twitter avatar for @dgntec
Luiz | DT @dgntec
Looking for NFT collections of photography
3:12 PM ∙ Jul 17, 2021
358Likes29Retweets


The overwhelming consensus was that Twin Flames by Justin Aversano was the first collection I should be looking at.

Up to this point, my general framework for NFTs was the below:

Twitter avatar for @dgntec
Luiz | DT @dgntec
Buyer's guide, updated h/t @punk4156
Image
11:53 AM ∙ Apr 8, 2021
29Likes1Retweet


Photography in general sits right there in the very end of the left spectrum. But it was agreed that Twin Flames was recognized as something very legit.

Was it the subject? Was it the story? Was purely the art itself?

No. No. No.

A Crypto Native Photography

What is uniquely enabled by NFTs as a technological and economical coordination tool?

This is very clear for generative art. As I first laid out in “Fingerprints of the Blockchain”, the art being native to the medium is a great indicator that it is truly “legit”. Over the last few months, generative art went through an even more exuberant boom.

But photography simply being tokenized (and mostly poorly tokenized, with shared contracts) can feel miles apart and not really native to this medium. Why was Twin Flames different?

What made Justin “one of us”?

The answer is Community.

A relentless community building effort took place on Twin Flames Discord over the last few months. Justin’s community organizer skills were learned through SaveArtSpace. You may know SaveArtSpace for organizing the Punks billboards in Miami, NYC, London.

What became uniquely enabled by the NFT Stack — Ethereum + Twitter + Discord — was the building of a true community around a collection and an artist.

After some time, it’s pretty easy to spot true community. Just spend a few days on Discord and you’ll learn why. People share silly memes, deep insights, support each other, laugh and cry together. Any time of day or night you’ll see someone posting something. You can’t fake community.

In a way what Justin did with Twin Flames transcended photography. Twin Flames became social tokens, ownership in a community materialized. That was not possible before the NFT stack.

We see the same dynamics happening for some generative art collections like Snowfro’s Chromie Squiggles, Art Blocks project zero: they’ve transcended the art. People see them as social tokens. Art Blocks became more than a generative art platform, it’s mainly a community. Even a Squiggle DAO was built.

The Power of Community

The most evident displaying the power of community building happened when Sotheby’s opened up a space for the public to include an artwork in its “Natively Digital” auction. Justin managed to get Twin Flames #49, the only twinless twin, and the most important piece in the collection, to be part of it.

Twin Flames #49

The piece was minted as an ERC-721 token (the only TF like this) and, after being purchased, it was fractionalized on Fractional.

Twitter avatar for @justinaversano
justinaversano.eth @justinaversano
Good morning! It’s been only a week since the @Sothebys community twin, Twin Flames #49, has been on @fractional_art! Since then: •The shard has gone from .05-.22 •Buyout has gone from 500-661 •From 0 to 180 holders •Valuation is stable at $1.5 million
Image
3:33 PM ∙ Aug 13, 2021
102Likes9Retweets

What’s next?

Twitter avatar for @justinaversano
justinaversano.eth @justinaversano
Twin Flames #47 - RESOLD at 506 ETH. Thank you @dgntec for understanding the symbolic, historical, and aesthetic significance of this artwork. This is the #1 Twin Flames in the series. The only Twinless twin, the totem for why I started this project. In honor of my twin.
Image
12:42 AM ∙ Sep 2, 2021
353Likes54Retweets


Part 2 comes tomorrow.

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1 Comment
MSoulwax
Sep 2, 2021

very well written and educational, as a photographer which act in the scene i can acknowledge when a piece of art is something a beyond just beautiful or making you feel, sometimes all the dots connect between the artist back story, art and piece and then we have historic piece

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